Sip & Share Wines
Research
Our team conducted extensive research on the vegan wine industry, including analyzing the websites and mobile apps of competitors. We then evaluated the user experience of the Sip & Share Wines website through usability testing. To gain a deeper understanding of customer preferences and pain points, we also conducted surveys and user interviews. This information helped us identify key factors that influence decision-making when booking events.
Conducted a survey with 84 participants to gather data on customer preferences and pain points when booking events.
Surveys
Conducted in-depth user interviews with 10 participants to gain a better understanding of customer needs.
Interviews
Findings
Our research revealed that users prefer to book events and subscriptions directly with the business, rather than through third-party platforms.
Users expressed frustration with a need for more communication, notifications, and reminders when booking events.
Users also preferred online booking platforms that are easy to use and provide clear and direct information about their reservations.
The majority of users emphasized the value of a rewards program to encourage repeat purchases.
Participants favored online booking platforms that were user-friendly and provided transparent and direct information about their reservations.
Ideal Client
Sauv Sally, 36, SaaS Account Manager
Needs: To support her local minority-owned businesses & have a good group of girlfriends around her.
Malbec Molly, 26, Indianapolis, Copywriter
Needs: a wine that she can trust is vegan & doesn’t have to question. Good group events that she can plan on the go.
Design
Style Guide
Ideation
Based on the findings from our research, we developed a design strategy that prioritized user-friendliness and visual appeal for easy navigation. The design included a seamless booking process directly on the website for customers to easily book events and subscriptions.
We utilized agile methodologies throughout the design process, incorporating testing and quality assurance. Additionally, we developed a comprehensive onboarding and engagement strategy to promote user adoption and usage.
The end result was a seamless and engaging experience for customers, providing them with a convenient and transparent way to book events and access high-quality, vegan wines.
Key Features
All these features are designed to:
Increase customer satisfaction
Provide better experiences
Simplify user-brand interaction
With the goal to boost revenue with subscriptions and online sales of Sip & Share Wines, satisfying both company and customer needs.
Prototype Key Features
Intergraded Booking SipSeriences
Downloaded Confirmation Notifications
Wine Club Subscription
Account Page
Prototype
Testing
Method: Conducted remote moderated usability testing using screen-sharing and task-based script.
Participants: 10 target audience members
Metrics:
Task completion rate: 80% completed all tasks
Time on task: 5 minutes
Error rate: 2 errors per participant
Satisfaction rating: The rating was 8 out of 10
Tasks:
Participants completed tasks simulating booking an event and purchasing a subscription on the Sip & Share Wines website, assessing their ability to navigate, find information, and complete a reservation and purchase.
Website user-friendly, provided necessary info, high task completion, and satisfaction, low error rate.