Charity Checker, a Google Chrome extension 🌟
Charity Checker is a Google Chrome extension designed to provide users with information about charitable organizations, so they can make informed decisions before making financial contributions online.
Hackathon, less than 24-hours
Prompt: Reimagine charitable giving
Scope: Research, ideate, design and presented
Problem
Donors need a way to verify the credibility of charitable organizations to feel confident when making financial contributions online.
Research
Our team conducted surveys with 32 people to gain insight into which factors were most important to them when making charitable donations. Our findings indicated that:
81.3%
Of respondents said learning about the organization's impact was an important factor in donating
59.4%
Of respondents said they visit an organization's website before donating
93.8%
Of respondents said they make charitable donations online
Based on these findings, we identified the need for a tool that could easily provide information about an organization's impact and credibility.
Solution
To address this need, we created a Google Chrome extension that allows users to easily access information about a charity as they browse the web. By simply clicking on the extension icon, users are taken to a landing page where they can learn more about the charity, including information such as its mission, impact, and financials.
Design
Our design process began with creating wireframes to visualize the user flow and layout of the extension's landing page. We then moved on to creating a high-fidelity prototype using Figma, which we tested with users to gather feedback and make any necessary adjustments.
User Flow 1:
User Flow 2:
Usability Testing
We conducted usability testing with a sample of 6 participants to gather feedback on the extension's design and functionality.
Our metrics included task completion rate and ease of use.
Overall, our participants found the extension easy to use and were able to complete the tasks assigned to them successfully.
Key Findings
Participants found the extension easy to navigate and understand
They appreciated the ability to quickly access information about an organization without having to leave the website they were on
Some participants suggested adding more information, such as reviews or ratings, to the landing page
The final product was presented at the hackathon and received positive feedback from both the judges and participants. It demonstrates the team's ability to conduct user research, translate user needs into a design solution and execute it in a short amount of time with effective project management.
Final Prototype